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Author Topic: Marketing in China  (Read 309 times)

Offline emmylee

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Marketing in China
« on: September 17, 2011, 05:13:08 pm »
This lesson is about US Franchises in China (i.e. KFC, McDonalds) and what works and what doesn't work.  The students need to develop their own marketing strategy for a struggling US franchise to boost sales.
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