I think many people in this thread have never eaten actual good beef before. There is a huge difference between good beef and regular (that you find in 95% of stores everywhere) beef. In EVERY country. I mean, I'll happily eat either, especially because the normal store bought stuff is way cheaper, but there's no comparison. They're so different in taste, texture and everything else that they might as well be a completely different species, really. US beef just straight up among the best in the world? There are, I've heard, quite a few individual farms in the US that produce beef of that quality, but you're not going to find that stuff in any store here. They're going to send the regular crap here, just like Australia sends their regular store crap and not their good stuff too. And while Korea produces some crap too, ultimately they can't compete on price with Australia and now the US for the generic tasting stuff, and they know it. So a lot (not all, but a lot) are spending their effort on producing much higher quality stuff that they can then sell to a different audience, for 4x the price. So if you want actual good beef here, chances are you're getting Hanwoo from a reputable farmer, because no one bothers to import the really good stuff from other countries.