High School - Advertising

[jellomando]

This is a Advertising lesson based on the idea of Virginia's same lesson.

Advertising:

• Native Speaker introduces the concept of advertisement and vocabulary to analyze an advertisement. 5 minutes.
• Students perform Advertisement world Search worksheet.  15 minutes.
• Native speaker takes up worksheet and reinforces the vocabulary.   10 minutes.
• Native Speakers and students analyze 5 different North American Television commercials. 20 minutes.

Notes:

• Even though kids at first will complain about the word search being too hard, all students solved the word search in between 15 and 20 minutes.
• Most of the vocabulary words were fairly easy to explain using examples that the kids already knew.  Nike and Adidas are great examples of company, logo, motto, slogan, product, etc.  I start with Company and then use question's What is Company's Logo?  What is Company's Motto? What is Company's ___?
  
• I made the difference between motto and slogan by applying the difference between company and product.  “Just do it” is a motto for Nike because it is used for the company Nike, but “Hello Moto” is slogan because it is used for Motorola’s phone product, not the Motorola company.
• Asking if the advertisement worked was easy when you identified segments of the class as the target audience.  I was lucky to teach both young men and women who wear have bought jeans, mp3 players, perfume, phones, and soccer sport equipment in the past.  I usually asked individuals “Do you want to buy _____?” and built up a small consensus to answer the original questions.

Commercials:
[noembed]

• Gap
• Apple
• AXE
• LG
• Nike

[/noembed]
Virginia's Alternatives:
[noembed]

• Apple
• Norwich Union
• Mountain Dew
• Lynx
• GAP

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The powerpoint file links directly to the commercials on the internet.  If you don't have access to the internet you can still download somewhere else and bring them in.  I have more information here on how to do this, but feel free to ask me if you have any problems.

The wordsearch was generator by one of the vast collection of word search generator.

More information about my lessons can be found here.

[AlexMokpo]

I did this today and had great results.  I don't think the kids really "learned" much, but it LOOKS educational for the teacher watching, and they really enjoyed it. 
I skipped the word-search...and somehow (even though I planned for more to fill the time), I ended up ending right on time after only showing each of the 4 commercials.  (I also showed two or 3 different commercials for each of my choices)  I spent a lot of time reviewing and giving examples by showing Korean commercials to them.  They really think it's funny that my favourite Korean commercial is the Sunkist boys serenading some chick hahahaha  There's also a Korean commercial on youtube with an extreme close-up of a chick slurping, bobbing up and down, and holding her hair out of her face...then you find out she's eating Lamyeon.  it's really great

my choice commercials for the worksheet:
*Durex (I call it durex, but acutally use just any funny condom commercial)
*Pepsi (there are some really good ones that make fun of Coke)
*Axe ("bow-chicka-bow-wow", they laughed so hard)
*Five Alive (I love these commercials...but i don't think students full get or appreciate the randomness)

I really really really wanted to use those old Lipitor commercials that spent a full 30 seconds talking about the product ambigously, telling you to consult your doctor...and never saying what the product WAS.  But I couldn't find them (too many spoofs cluttering Youtube); if you have a link, please give me.

[zachmokpo]

This lesson bombed for my hs classes. I am not giving up on it however (I do like it quite a bit). I'm going to modify it further to tie into what I did last week (The 5ws). I should hopefully get some more success out of the lesson.

[zachmokpo]

I followed this lesson after Incognit84's 5Ws lesson and it worked pretty well. I only used 3 commercials and ditched the word seearch. I had students ask me where the commercials take place, who is in them, what happens in the commercial, what product is being sold, and if they would buy it? It went much better. ^^

[Pariahs Bedpost]

Another 'ad' lesson plan.

This is a really simple activity that requires virtually no prep. The only thing that you need is a large piece of paper on which students can sketch and write down their ideas and a collection of mundane objects from your home (one per team)


Here is the format


1. First Define what an 'ad pitch' is. Its fairly easy as they probably know the words 'ad' and 'pitch'.

2. Tell the students that they are going to make a 2-4 minute ad pitch for an object. But, they have to think of irregular uses for the object.

The uses have to be as crazy as possible so they will have to be inventive. For example, we know that a paper clip is used to clip paper, but what other crazy, interesting uses could they devise for one?

3. Hand out one piece of paper and one mundane object per team.

4. Students create their ad pitch.

In my classes they could draw on the paper if they wished but the main emphasis was on making English.  I wanted 4 or 5 irregular uses for each object. You might have to stress the length of the presentation you require.

4. The last 10 minutes or so were taken up by the students presenting their ideas to the rest of the class. They are invariably quite creative so depending on the class it can be quite amusing.

[expat2001]

Besides a paper clip , what were some of the other things which were used?

[laserprinter]

Interesting idea, I'll try it out and see what happens.

[Lettie]

Hi everyone
Here's a tried and tested lesson you might enjoy teaching. Going through the PPT is basically self explanatory. Just post questions if you have any..


Sorry! It didn't save my PPT the first time - but here it is!

[missabus]

Thanks!  I was looking for a basic advertising idea to pair with an inventions lesson and have my students create and market their own inventions.

Some of the ads are currently out of date, so I changed which commercials I showed, but everything else was great!  The included Korean vocabulary really helped my students understand.

Thanks for the good work!

[cc10det]

Where is the PowerPoint?

[katiciar]

This is a lesson/project I created for my students. At the end are 2 projects which are to be completed in groups of 6. They had 3 working periods to complete the project. The winning team got a prize (dinner with me at a restaurant of their choice). That prize REALLY motivated them.

[josephus]

I've tried both opening and saving then opening your .ppt file but it won't open. When opening a message in PowerPoint comes up stating that it's "in use by another user", which is impossible. When I save and then open it says in PowerPoint: "PowerPoint can't read the outline from [the file]. No text converter is installed for this file type."
Any ideas?

[katiciar]

sorry about the delayed response, but I have no idea why it's doing that.

[wiggum2012]

Just started this lesson this week, but it's already been a pretty big hit with my students. I've attached a basic lesson plan, but I think the whole thing is pretty self explanatory. The first part of the lesson I explain the new terms, then we watch the sample television advertisements and students identify the key terms. Then in small groups they create a basic advertisement for the silly products on their worksheets.I've then had them share either in a jigsaw activity or with the whole class. My dream was for them to actually write and perform commercials for the rest of the class, but I did not have the time. 

[sassneggs]

Hey there.  I got the PPT to open...but had to go in and change it to "Macro Enabled".  When it did finally open...the PPT was AWESOME!  Thank you so much for sharing.  This is going to go over like gang busters in my class!

[graziella]

This is a great idea! I'm going to use this with my kids but I think it would be great to get them to perform their advert even if it means spreading the class over a couple of lessons.

[Jacky12]

I also can't open this file.....

Is there another file form that I could use??

I

[tashmcwin]

we worked through the ppt together, and then decided what each group wanted to advertise, wrote down all the english words we could think of about that product, and started writing sentences. Then they used powerpoint to whack together a presentation, then we had a practise lesson, then they all presented and we voted on which products we would buy/ thought were good.
It was a 4 lesson project

[taebaekluke]

Here's a lesson I did with the grade 2s a couple of weeks back.

The first lesson we analyzed a couple of TV adverts using the worksheet.doc and video files. Stereotypes and Messages are the hardest thing to get through here (I always used 'If you...' for the message, eg. 'If you use this toothpaste, your teeth will be unbreakable', 'If you use this deodorant, women will be attracted to you' etc.).

1st ad - Anchor Toothpaste (Stereotype: All women stay at home while men go to work)
http://www.youtube.com/watch?v=rw5arTc26-0

2nd ad - Lynx Chocolate (Stereotype: All women love chocolate)
http://youtu.be/uAtyunatwqc

3rd ad - Kyochon Chicken (Stereotype: All black people like chicken / are cannibals)
http://www.youtube.com/watch?v=5VuPa4p2TMA

4th ad - Clearasil (Stereotype: All people who like rock music are dirty/angry/spotty/single)
http://www.youtube.com/watch?v=ukjxQ1JrrTw

Then we looked at some logos and slogans of well known companies on the advertising.ppt (you could look up some Korean logos and slogans too, to give relevant examples).

Then the second class each group had to start work on ideas for a product to advertise on a poster. They needed to come up with:

- Company name, logo and slogan
- Product Name
- Product Design
- Product 'message'

They had 40 minutes to do this (I gave them heaps and heaps of magazines and newspapers to look through and cut out ideas, and scissors, glue, markers and card to prepare their ad).

Then in the third class they had 20 minutes to finish their poster ads and then each group came to the front of the class and presented their ads. Finally, every student voted for their favorite ads and co-teachers gave their votes also (teachers' votes were worth 5 points). The winning group in each class got a gift voucher worth 10,000 won (left over from english camp).

[taebaekluke]

Here are some of the ads they came up with