This is a Advertising lesson based on the idea of Virginia's same lesson.

Advertising:

• Native Speaker introduces the concept of advertisement and vocabulary to analyze an advertisement. 5 minutes.
• Students perform Advertisement world Search worksheet.  15 minutes.
• Native speaker takes up worksheet and reinforces the vocabulary.   10 minutes.
• Native Speakers and students analyze 5 different North American Television commercials. 20 minutes.

Notes:

• Even though kids at first will complain about the word search being too hard, all students solved the word search in between 15 and 20 minutes.
• Most of the vocabulary words were fairly easy to explain using examples that the kids already knew.  Nike and Adidas are great examples of company, logo, motto, slogan, product, etc.  I start with Company and then use question's What is Company's Logo?  What is Company's Motto? What is Company's ___?
  
• I made the difference between motto and slogan by applying the difference between company and product.  “Just do it” is a motto for Nike because it is used for the company Nike, but “Hello Moto” is slogan because it is used for Motorola’s phone product, not the Motorola company.
• Asking if the advertisement worked was easy when you identified segments of the class as the target audience.  I was lucky to teach both young men and women who wear have bought jeans, mp3 players, perfume, phones, and soccer sport equipment in the past.  I usually asked individuals “Do you want to buy _____?” and built up a small consensus to answer the original questions.

Commercials:
[noembed]

• Gap
• Apple
• AXE
• LG
• Nike

[/noembed]
Virginia's Alternatives:
[noembed]

• Apple
• Norwich Union
• Mountain Dew
• Lynx
• GAP

[/noembed]

The powerpoint file links directly to the commercials on the internet.  If you don't have access to the internet you can still download somewhere else and bring them in.  I have more information here on how to do this, but feel free to ask me if you have any problems.

The wordsearch was generator by one of the vast collection of word search generator.

More information about my lessons can be found here.

This lesson bombed for my hs classes. I am not giving up on it however (I do like it quite a bit). I'm going to modify it further to tie into what I did last week (The 5ws). I should hopefully get some more success out of the lesson.

Another 'ad' lesson plan.

This is a really simple activity that requires virtually no prep. The only thing that you need is a large piece of paper on which students can sketch and write down their ideas and a collection of mundane objects from your home (one per team)


Here is the format


1. First Define what an 'ad pitch' is. Its fairly easy as they probably know the words 'ad' and 'pitch'.

2. Tell the students that they are going to make a 2-4 minute ad pitch for an object. But, they have to think of irregular uses for the object.

The uses have to be as crazy as possible so they will have to be inventive. For example, we know that a paper clip is used to clip paper, but what other crazy, interesting uses could they devise for one?

3. Hand out one piece of paper and one mundane object per team.

4. Students create their ad pitch.

In my classes they could draw on the paper if they wished but the main emphasis was on making English.  I wanted 4 or 5 irregular uses for each object. You might have to stress the length of the presentation you require.

4. The last 10 minutes or so were taken up by the students presenting their ideas to the rest of the class. They are invariably quite creative so depending on the class it can be quite amusing.

Interesting idea, I'll try it out and see what happens.

Thanks!  I was looking for a basic advertising idea to pair with an inventions lesson and have my students create and market their own inventions.

Some of the ads are currently out of date, so I changed which commercials I showed, but everything else was great!  The included Korean vocabulary really helped my students understand.

Thanks for the good work!

This is a lesson/project I created for my students. At the end are 2 projects which are to be completed in groups of 6. They had 3 working periods to complete the project. The winning team got a prize (dinner with me at a restaurant of their choice). That prize REALLY motivated them.

sorry about the delayed response, but I have no idea why it's doing that.

Hey there.  I got the PPT to open...but had to go in and change it to "Macro Enabled".  When it did finally open...the PPT was AWESOME!  Thank you so much for sharing.  This is going to go over like gang busters in my class!

I also can't open this file.....

Is there another file form that I could use?????

I

Here's a lesson I did with the grade 2s a couple of weeks back.

The first lesson we analyzed a couple of TV adverts using the worksheet.doc and video files. Stereotypes and Messages are the hardest thing to get through here (I always used 'If you...' for the message, eg. 'If you use this toothpaste, your teeth will be unbreakable', 'If you use this deodorant, women will be attracted to you' etc.).

1st ad - Anchor Toothpaste (Stereotype: All women stay at home while men go to work)
http://www.youtube.com/watch?v=rw5arTc26-0

2nd ad - Lynx Chocolate (Stereotype: All women love chocolate)
http://youtu.be/uAtyunatwqc

3rd ad - Kyochon Chicken (Stereotype: All black people like chicken / are cannibals)
http://www.youtube.com/watch?v=5VuPa4p2TMA

4th ad - Clearasil (Stereotype: All people who like rock music are dirty/angry/spotty/single)
http://www.youtube.com/watch?v=ukjxQ1JrrTw

Then we looked at some logos and slogans of well known companies on the advertising.ppt (you could look up some Korean logos and slogans too, to give relevant examples).

Then the second class each group had to start work on ideas for a product to advertise on a poster. They needed to come up with:

- Company name, logo and slogan
- Product Name
- Product Design
- Product 'message'

They had 40 minutes to do this (I gave them heaps and heaps of magazines and newspapers to look through and cut out ideas, and scissors, glue, markers and card to prepare their ad).

Then in the third class they had 20 minutes to finish their poster ads and then each group came to the front of the class and presented their ads. Finally, every student voted for their favorite ads and co-teachers gave their votes also (teachers' votes were worth 5 points). The winning group in each class got a gift voucher worth 10,000 won (left over from english camp).