Here are my plans for the 1st 2 sections:
Warm-up: Here is a .ppt of different advertisements. I show them to the class and they try to figure out what the product is that's being advertised. Some slides we expand on "Why is this a good advertisement? Would you buy the product?"
Activity for end of L&S 1: Coin Flick Game (modified from another game someone posted). I have attached the .ppt for directions, and the board to be used in partners.
Activity for end of L&S 2: Give the class a product, and in groups they make an advertisement. At the end of the class, vote on which advertisement is the best.