I don't know why anybody bothers with reward systems anyway. They aren't worth the effort and time they cost to create and keep track of. If you make your lessons interesting enough, and present them with enough enthusiasm then the kids won't need any external reward to keep them paying attention. The lesson itself will be the reward.
...... only to back pedal now that parents have complained......
I personally am happy lots of people are being discoveraged from shoving movies . I think it is a complete cop out and defeats the purpose and the expence of hiring native speakers.